Clear, consistent SaaS metrics — explained the same way, every time.
Hofaele exists to make the language of SaaS metrics reconciliation and industry benchmarking easier to understand, so teams can talk about ARR, MRR, NDR, and GRR with confidence.
Turning scattered SaaS metric definitions into one shared standard
Every finance and revenue team seems to calculate ARR, MRR, NDR, and GRR slightly differently. Those small inconsistencies make it hard to trust a number, let alone compare it to a peer group.
Hofaele was created as a free, informational reference point: consistent definitions, a simple reconciliation methodology, and context for what "good" looks like across different SaaS industry cohorts.
See the core metricsThe principles behind everything we publish
Clarity first
We explain metric definitions in plain language before introducing formulas or edge cases, so the fundamentals are never lost.
Fair comparisons
Benchmarks are only useful when the peer group is genuinely comparable in size, stage, and business model.
No paid gatekeeping
Our informational content is free to access. Hofaele does not sell software, subscriptions, or paid advisory services.
A simple, repeatable reconciliation framework
We describe metrics reconciliation as four repeatable steps: collect the underlying billing and contract data, normalize it against consistent definitions, reconcile it with finance records, and only then benchmark it against a relevant peer cohort.
- Definitions grounded in widely recognized SaaS metric standards
- Peer cohorts organized by industry vertical and company stage
- Written for finance, RevOps, and leadership teams alike
Want to know more about our methodology?
We're happy to answer questions about how we define and explain SaaS metrics.